Marketing Analytics

Wondering where your next investment should go? Allow our team of analytics and marketing specialists to provide insights on optimizing your marketing efforts for better ROI.

Surpass competitors using insights fueled by data.

Nowadays, marketing organizations face increasing pressure to enhance effectiveness and streamline marketing performance, and understandably so. Businesses seek assurance that their marketing investments yield tangible outcomes by effectively targeting, engaging, converting, and retaining customers.

However, numerous marketing executives grapple with measuring and analyzing marketing performance, leaving them uncertain when addressing critical business inquiries such as:

  • Who are our top customers?

  • Which channels work best?

  • What campaigns are most effective?

  • How do we compare to competitors?

  • Are we using our resources wisely?

  • Where can we grow?

  • Where should we focus our marketing budget?

  • What's the next step to improve our results?

If you find yourself in that position, Sebring Analytics is here to help. Through our data-centric, comprehensive methodology, we'll assist you in crafting and executing an integrated marketing analytics strategy that not only addresses your queries but also empowers you to:

  • Predict customer actions

  • Act with purpose

  • Enhance customer experiences

  • Show lasting value

  • Transform your organization

Capture, Analyze, and Act on Your Marketing Data

The aim of an analytics endeavor is to develop actionable insights from your data, perpetually refining strategies based on user and organizational behaviors to drive informed decisions and enhance business outcomes.

Successful marketing data analytics hinges on several essential components, including:

  • Goals and objectives — Clarifying what you aim to accomplish and how you'll gauge success.

  • Data management — Methodically gathering and merging data from your diverse systems.

  • Analysis and reporting — Crafting visualizations and marketing analytics dashboards that convey outcomes alongside strategic insights from our marketing analysts.

Bringing these elements and effectively leveraging your marketing data necessitates specialized knowledge. As seasoned marketing analytics consultants, Sebring Analytics will help you establish the framework and procedures vital for executing marketing data analytics within your data-rich landscape.

Comprehensive, Tailored Marketing Analytics Solutions

While some firms may specialize in either analytics consulting or digital marketing, Sebring Analytics leverages its expertise in both fields to offer comprehensive marketing analytics solutions tailored to your unique business requirements.

Specifically, we collaborate with your organization to:

  • Review your marketing initiatives and establish clear goals and objectives.

  • Identify the necessary data to accurately measure outcomes.

  • Collaborate with your teams to ensure accurate data collection systems.

  • Extract, transform, and consolidate data from various sources into a data warehouse for enhanced analytics insights.

  • Create visualizations and dashboards that effectively communicate results, highlighting both successes and areas for improvement.

  • Develop predictive analytic models to forecast customer behavior.

  • Assist in maintaining customer privacy and data security to prevent PR issues.

Marketing Analytics Services

  • Engaging Marketing Stakeholders in Business Exploration

  • Identifying Opportunities and Threats

  • Gaining Marketing and Customer Insights, Segmentation, and Personalization

  • Utilizing Marketing Mix Modeling (MMM)

  • Implementing Attribution Modeling

  • Conducting Product Lifecycle Analysis

  • Leveraging Marketing Automation

  • Developing Marketing Dashboards (Salesforce, Marketo, etc.)

Customer Analytics Services

  • Customer Lifetime Value / RFM Analysis

  • Customer Journey Analysis

  • Retention/Churn Analysis

Marketing Analytics Expertise in Action

Scores of companies have benefited from Sebring Analytic’s marketing analytics consulting expertise. As just one recent example, we successfully helped an ecommerce client review its customer base and determine their most valuable customers.

By conducting a Recency, Frequency, and Monetary analysis on our client’s customer data, we were able to identify specific customer segments such as Best Customers, Biggest Spenders, Most Loyal, etc.

This enabled the client to focus its marketing spend on targeted campaigns, with tailored content, that yielded greater ROI among these top-performing segments.

Sebring Analytics consultants are ready to help you, too. Whether you’re just starting to explore marketing analytics or need additional expertise and support from an agency to take you further, Sebring Analytics will ensure your success.